Last but not Least... about Advertising and Consumerism

Advertising boosts consumerism by creating desires that didn't exist before. As Gillian Dyer puts it, "today it suffuses the whole system of mass communication" (Advertising as Communication, 1995).

Let’s watch a video about how communication has evolved since pre-historic times. The video also focuses on how technologies have contributed to change the way we communicate and enhances the future prospects of advertising.
WHAT changed advertising? And HOW? Watch the video and find out.