Grammar Links

11.4.10

Last but not Least... about Advertising and Consumerism

Advertising boosts consumerism by creating desires that didn't exist before. As Gillian Dyer puts it, "today it suffuses the whole system of mass communication" (Advertising as Communication, 1995).

Let’s watch a video about how communication has evolved since pre-historic times. The video also focuses on how technologies have contributed to change the way we communicate and enhances the future prospects of advertising.
WHAT changed advertising? And HOW? Watch the video and find out.

16 comments:

  1. I liked watching this video porq help us understand the evolution of means of communication.

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  2. I love this video because it showed us how the Internet can be very useful to our lives, showed us the evolution of technology up to today with the discovery of the computer and the Internet

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  3. I like this video because it show us how internet changed not only the advertising but also the world. It let us know how companies started to use advertising to help them selling their products and how they adapt that to technological changes. It's really an interesting video! And I thank you for showing it to us!

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  4. I think this video shows that the internet is really usefull to many many things and it is a easy way to ear money!!

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  5. I like this video, because the internet focuses on how technologies have contributed to change the way we communicate and enchances the future prospects of advertising.The internet change the advertising because advertisingoften turns people into objects and encourage people to learn, children cannot critically interpret advertising messages and people accept advertiser´s messages as truthful because they cannot understand them. I like the idea conveyed by the video. If you like my comment watch the video and also find out the answers. Then comment on it too

    Marta vaz 11ºE

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  6. I share the same opinion of Ana Lucia. I think the evolution of media has been very beneficial to society.

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  7. Really good...This video alerts for the world´s most common disease nowadays...
    People should be aware of its consequences...

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  8. André Campota,
    the video is good and it shows what advertising does and how it changes our life.
    internet advertising has a high influence on people,teens spend most of their time surfing at the internet,constantly bodered with comercial advertising about everithing.
    As teens spend most of the time at the internet it is most common each day that teens become more and more influenced by advertising showed on the internet, on the tv, at the magazines and other ways of media comunications.
    Therefore, I think that internet advertising shows products, that are seen constantly by teens that spend a good time of their life surfing and messaging on the internet.

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  9. This video tickled me enough because we can see all the carcteristicas and influences the internet.

    David

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  10. Rita Barbosa 11ºEFri Apr 16, 01:29:00 AM PDT

    In my opinion this is a good video because can tell us what changed the advertising in a funny way ... Internet changed the advertising!
    Internet became the most important way of comunication and in this way the advertising was adquate to internet .

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  11. The advertising has changed over time all our lives. But also contributes to the often wasteful consumption of unnecessary things. And that's the downside of advertising, which although useful for developing eventually becomes too excessive, especially in communication media such as television.Sadi

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  12. This video is discusing the diferent ways communication has changed over time. And the roll in which advertising helped make this change. Companys found that there products sold better when they more people were aware of there existence. This has lead to the massive amounts of advertising that are a part of our lifes every day.

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  13. Ana Chibante 11ºEFri Apr 16, 01:40:00 AM PDT

    In my opinion the internet not only changed the advertising but also it is bad for our health. When some people are on the couch watching tv and they are on the computer, they are spending to much energy and could go for a walk. When a company wants to sell a product they use the internet because all of people have a computer and have internet. It is true that with the internet it is easier to communicate but most people dont care about the damage they are causing by using internet, television, cars. Everything is killing our world due to the waste of energy.

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  14. pretty googd video....it explains very well how consumerism was "created" through the development of advertising.I think internet was a great discover to improve advertising objectives.....

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  15. I enjoyed the video! The internet is definitely an awesome think and it helps a lot the modern humanity. So why couldn't we join advertising and internet? There are a lot of benefits, as we can see :)

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  16. Hi!

    This is an interesting alert epipheo that shows the way communication has been evoluting, due to technological development.

    By watching the video, I've learned that TV changed advertising, because it provides image, making it all more appealing.
    Also, the internet provides the possibility to create a "shared experience" that may change thousands points of view.

    So, this video (epipheo) shows people can communicate more now. However, I think we still don't understand each other, because you are able to try expressing yourself but that doesn't necessarily means the other will understand you. Therefore, this is the ultimate goal we have to achieve so we can have a united, a connected society, a way to understand each other.

    Ana Cardoso

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